GreenLight is a global entertainment and rights representation consultancy. It works with leading advertising agencies and multinational corporations to provide access to the world's most iconic music, film and celebrity talent for use in all forms of advertising, marketing, promotional, publicity, internal communications and product-related projects. GreenLight's rights representation group directly manages the personality rights of iconic personas including Albert Einstein, Steve McQueen, Charlie Chaplin, Thomas Edison, Muhammad Ali and Johnny Cash. A Corbis brand, GreenLight is based in Los Angeles and serves clients in more than 50 countries. For more information, visit www.greenlightrights.com.
GreenLight negotiates third-party licenses for all types of intellectual property including iconic feature film and TV clips; iconic music and audio; athletes and sports leagues; brands, copyrights, trademarks, and logos; and properties and landmarks. GreenLight also handles talent negotiation, helping marketers to broker endorsement deals with athletes, actors, musicians and other celebrities for their participation in advertising and marketing activities.
GreenLight has deep relationships with third-party rights holders including major film and TV studios, record labels, celebrity talent agents and music publishers. Managing more than 5,000 licensing projects annually, GreenLight uses its experience and unrivaled contacts to negotiate competitive fees and advise clients on what celebrity or content may be easier, faster, more cost-effective and/or most appropriate for their project. GreenLight provides protection for the licenses it secures on behalf of its clients.
Clients turn to GreenLight to help create exciting new products and packaging as well as advertising and marketing campaigns. Clients include companies such as Hallmark, Screenlife, Sony Computer Entertainment, Volkswagen, Tommy Hilfiger, Panasonic, American Express, P&G and Comcast as well as global advertising agencies including Y& R, Element 79, BBDO, DDB, Publicis and TBWA/Chiat/Day and Dentsu.
GreenLight is one of the leading providers of rights representation, representing the name, image and likeness rights to many of the world's most iconic and recognized personas. GreenLight specializes in disciplined, high quality promotional and product licensing to build brand and trademark equity over the long term. It has expertise in categories including apparel, accessories, retail partnerships, electronics and gaming, automotive, social expression, home décor, gifts and toys.
GreenLight works closely with hundreds of companies, among them advertisers, product and media companies, to license the name, image and likeness of its personas to create compelling products, services and advertisements that resonate with today's consumers. Its Rights Representation customers include Coca-Cola, Dolce & Gabbana, T-Mobile, The Walt Disney Company, Pfizer, Tag Heuer, Absolut, Ford Motor Company, Perrier and many others. GreenLight hosts several websites for the estates it represents including WrightBrothers.info, Einstein.biz, SteveMcQueen.com and allaboutmae.com.
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For more information, press only, email media@greenlightrights.com.
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